Useful Information

Why We Don’t Recommend Marketplace Trends

2025-04-15 12:37
Hype-driven products are traps for beginners:
Issues:
  • Seasonality: Winter mugs sell in Nov–Jan; summer demand drops 80%.
  • Competition: 90% of Wildberries listings are identical.
  • Price wars: Chinese suppliers flood markets with cheap copies.

Alternative – Unique Products:
  • Niche down: e.g., "iPhone cases with wireless charging + engraving."
  • Storytelling:"Eco-bags = saving oceans."
  • Example: Zodiac-themed candles (70 RUB cost, sold for 590 RUB via Instagram).

Niche-finding tools:
  • Yandex.Wordstat, Google Trends.
  • Crowdfunding tests (Planeta.ru, Boomstarter).