Hype-driven products are traps for beginners:
Issues:
Alternative – Unique Products:
Niche-finding tools:
Issues:
- Seasonality: Winter mugs sell in Nov–Jan; summer demand drops 80%.
- Competition: 90% of Wildberries listings are identical.
- Price wars: Chinese suppliers flood markets with cheap copies.
Alternative – Unique Products:
- Niche down: e.g., "iPhone cases with wireless charging + engraving."
- Storytelling:"Eco-bags = saving oceans."
- Example: Zodiac-themed candles (70 RUB cost, sold for 590 RUB via Instagram).
Niche-finding tools:
- Yandex.Wordstat, Google Trends.
- Crowdfunding tests (Planeta.ru, Boomstarter).